The 2nd year exam on the interactive design study at The Danish School of Media- & Journalism started with the subject "recycling and garbage sorting"
1st phase
Research and collect data
Research and collect data
2nd phase
Based on analysis of the data define a problem and a communications strategy to a target group
Based on analysis of the data define a problem and a communications strategy to a target group
3rd phase
Design and prototype the products which communicate the strategy
Design and prototype the products which communicate the strategy
PROCESS AND DEVELOPMENT
Through my research which included vox pop, questionnaire and interviews,
I found some important issues in the behavior of young people, in the field between reacting to norms or to their parents' values and behavior at home.
I found some important issues in the behavior of young people, in the field between reacting to norms or to their parents' values and behavior at home.
"How can you evolve young people to achieve a more independent approach to garbage sorting?"
"How can you furthermore give the young interesting and relevant knowledge in a
fun and motivation way, so they will get the best possibilities and prerequisites for a good behavior for garbage sortering, when they move out?"
fun and motivation way, so they will get the best possibilities and prerequisites for a good behavior for garbage sortering, when they move out?"
My final design product is a digital platform based on the key values 'community' and 'competition'
to boarding schools, where the students will compete against other schools. The main content on the site is learning objectives through gamification and quizzes. The users will be able to see an official scoreboard, visit their profile for statistics or look in the 'sorting guide' for help.
to boarding schools, where the students will compete against other schools. The main content on the site is learning objectives through gamification and quizzes. The users will be able to see an official scoreboard, visit their profile for statistics or look in the 'sorting guide' for help.
VISUAL IDENTITY
MEET THE MASCOTS
EXAMINATION OF THE WEBSITE CONTENT
SCOREBOARD INTERACTION DESIGN